For concrete contractors
Get out of the field. Scale to $100k/month.
Taniela Fiefia built a $2M/yr concrete business and now mentors contractors to do the same. 100K+ already follow the playbook.
The ceiling
Working harder isn't the answer anymore
You can pour. You win jobs. But you're still on your knees finishing slabs, chasing $10k–$30k jobs, and watching margin disappear. The business depends on you swinging the trowel — so it can't grow past you.
That's not a work-ethic problem. It's a systems problem. And it's fixable.
In Taniela's words
- “Revenue is for vanity. Profit is for sanity.”
- “Stop chasing $10k–$30k jobs.”
- “Hard work alone does not build success.”
- “Price per square foot is a trap. Price the outcome.”
What we fix
The three levers that change everything
Price for profit
Kill the race-to-the-bottom sq-ft pricing. Build estimates that protect margin and still win the job.
Get out of the field
Install the systems, hires and cadence that let the business run without you swinging the trowel.
Build a real operation
Sales, scheduling, crews, cash flow and numbers — the operating system behind a $2M+ concrete company.
What you walk away with
Outcomes
- ✓A pricing model that targets $100k/month, not survival
- ✓Hiring and crew systems so you're not the bottleneck
- ✓A repeatable lead-to-cash sales process
- ✓Numbers you actually read — margin, not just revenue
- ✓An owner's schedule instead of a laborer's
Honest fit
Who this is for
- →Concrete contractors doing $20k–$80k/month who've hit a ceiling
- →Owners stuck in the field who can't step back without it falling apart
- →Crews winning work but bleeding margin on price
Questions
Before you apply
Concrete and flatwork contractors who already have revenue but are stuck in the field or stuck on margin and want to scale toward $100k/month.
It's application-only. On your call we'll figure out the right fit — apply and book a time to talk.
It's a high-ticket program for serious operators. We discuss investment on your call once we know it's a fit.
Yes — Taniela built a $2M/yr concrete business. This is concrete-specific, not generic business coaching.
Ready to build a business that runs without you?
Apply now. We review every application personally and only take operators who are serious.